September 2, 2014
use of elements like background videos and quippy phrases to draw in its audience’s attention already make its About Us page that much more memorable. Scroll further and you’re met with a founder's story, told in the third person.
August 29, 2014
doesn’t shy away from images to showcase the soul and origins of its California roots. It’s a great example of how you can include visuals to tell a story and create a brand identity that goes beyond the usual wall of text.
August 28, 2014
the better off you’ll be. Iya Foods nails it with its introductory sentence on its About page: “We re-imagine everyday foods made with better ingredients.”
August 27, 2014
As a heart-centered brand that cares about its global impact, Iya Foods emphasizes that key part of its brand in its mission statement. Describing your brand values and what you stand for is one of the best ways to reach your audience.
August 25, 2014
work backward. Think of the three things your target audience values most. Then incorporate those values into your copy. Add imagery showcasing those values as a powerful add-on.
August 23, 2014
Why tell a story with words when you can tell it with plenty of images and compelling behind-the-scenes footage of your production process? That’s exactly what bakery Milk Bar does as soon as you land on its colorful About Us page.